![]() ![]() From our earliest days, we knew that if we were going to do something special we had to write our own playbook, not follow someone else’s.” “Our mission is to help organizations leverage experience management to turn their customers into fanatics, employees into ambassadors, brands into religions, and products into obsessions. In a letter included in an SEC filing ahead of the IPO and signed by Ryan and Jared Smith, the brothers underscored the goals that had driven their company’s success: While Qualtrics’ estimated value ahead of the IPO was around $5 billion, SAP turned the heads of tech industry watchers by offering a staggering $8 billion for the company. Just days before a public stock offering was set to launch in 2018, Qualtrics announced it was acquired by European software giant SAP. Instead, Smith chose to continue growing Qualtrics as it was quickly becoming the go-to platform for business clients across numerous sectors. Almost a decade later, when the company began signing on investors, it attracted the interest of Silicon Valley’s heaviest hitters, though Smith said the company was always more interested in the expertise Qualtrics could leverage through the deals than the big checks that came with them.Īs further proof of Smith’s commitment to hacking his own path through the fast-moving world of high technology, he famously declined a $500 million cash offer for the company in 2012. ![]()
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